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Writer's pictureGary Smith

How To Choose The Right Business To Buy (3/3)

6. Consider the Location and Customer Base

If the business is location-dependent, the physical location of the business can play a

huge role in its success. Think about the area, foot traffic, accessibility, and the local

economy.

- Location: Is the business located in an area with good access to customers? If it’s a

retail business, how close is it to competitors or complementary businesses? A prime

location can justify a higher purchase price, while a poor location may need a business

model overhaul.


- Customer Base: Understand the size and loyalty of the business’ customer base. A

solid, recurring customer base is a good indicator of future success, while a business

that’s heavily reliant on one-time customers may face volatility.


7. Understand the Reason for Sale

Understanding why a business is for sale is essential before you make an offer. There

can be many reasons a business is on the market, and not all of them are negative.

However, there are some red flags you should watch for.


- Financial Struggles: If the business is struggling financially, you need to evaluate

whether it’s something that can be turned around or whether it’s a sign of deeper

systemic issues.


- Owner Burnout: If the current owner is selling due to burnout or personal reasons,

there may be an opportunity to come in with fresh energy and ideas. However, ask

about the challenges they’ve faced running the business.


- Industry Decline: If the business is in an industry that’s in decline, it may be best to

look elsewhere. An industry in flux can make it difficult to maintain profitability in the

future.


8. Seek Professional Advice


Finally, before making any purchase, it’s wise to seek professional advice. Buying a

business is a significant investment, and you want to be sure you’re making an informed

decision.


- Business Broker: A business broker can help you identify suitable businesses and

negotiate terms. They can also help you with due diligence and valuation.


- Accountant: A financial professional can help you analyze the business’s financial

statements and uncover any potential red flags.


- Attorney: A lawyer can review contracts and ensure that the sale is legally sound,

protecting you from future legal challenges.


Conclusion

Buying an existing business can be an excellent way to step into entrepreneurship with

less risk and more stability. However, it’s important to approach the process with careful

consideration and due diligence. By evaluating your skills, understanding the market,

reviewing financial health, and seeking professional advice, you can increase your

chances of finding a business that aligns with your goals and sets you up for long-term

success.


Are you thinking about buying a business? The key is to do your homework and avoid

rushing into a decision. With the right research and preparation, you can find a business

that’s ready for growth and a strong fit for your entrepreneurial journey. Work with us,

and allow us to help you find your dream business.


( Part 3 of 3 )


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